Gillette Advertising Case Study:
The candidate was on the losing team. The candidate was hired and won the competition. The candidate was brought to the final boardroom.
The candidate was fired.
The candidate lost as project manager and was fired. The candidate did not participate in the task. Summer of Sam's Club[ edit ] Airdate: February 27, Hosting Company: Trump arrived at Republic Airport in New York where George and Carolyn were waiting to introduce him to the new candidates aboard his jet.
Back on the tarmac, Trump had each candidate say a few words about him or herself. Teams had to promote a Sam's Club store and sell the most memberships.
Teams could also use a Goodyear Blimp for promotional purposes.
Ross Trump Monologue Change The Team People that are successful always know when to pull somebody that makes the team fail. Gold Rush project manager: Tarek Synergy project manager: Synergy Reasons for win: Synergy used their blimp to advertise freebies given at Sam's Club over Gold Rush's simple marketing techniques.
They had also sold 43 new memberships over Gold Rush's 40 new memberships. Gold Rush Reasons for loss: Summer's attitude was questionable, practically giving up during the task and making only one phone call while she was supposed to make as many as possible, claiming that she could not call the local businesses and restaurants during their dinner rush.
She also demonstrated a lack of confidence in her team's ability to win before the boardroom, even though they only lost by 3 memberships. Duffle bags were also misrepresented as gift bags, which had nothing inside them and were given away for free instead of an exchange for a new membershipas declared by Tarek to Carolyn during the task.
Tarek, Summer, Lenny, Lee.
Trump noted how Lee and Lenny were laughing at Tarek's bad decisions, especially the fact that he continued to defend the empty gift bags as being a good idea.
He also couldn't get Tarek to give any reasonable cause for Lee and Lenny to even be in the final boardroom, vindicating them. However, Summer suddenly interrupted Trump, which brought the attention back to her. Although Trump openly stated he was "ready to practically" fire Tarek, Summer continued her attempt to defend him, which caused Trump to lose his patience and, given Summer's lack of judgement and little contributions in the task, he decided to fire Summer instead without any hesitation.
Despite Tarek's poor performance as project manager, it was deduced that Summer's poor boardroom logic, unsatisfactory performance, and bad attitude made her the obvious choice to be fired.With a unique pre-launch marketing campaign and experiential marketing efforts, Gillette has successfully responded to male consumer skepticism surrounding the launch of Fusion ProGlide, allowing the product to speak for itself.
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Gillette launched the new technology for Fusion in June , the Gillette Fusion ProGlide and Fusion ProGlide Power, the number 1 Dermatologist recommended razor. Gillette Marketing Plan Gillette's $ billion global business began on September, by the name of "American Safety Razor Company.
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