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Of course, that "my other car is a It may not be a good joke, but it's a pretty well-known joke. Except, apparently, for the overly serious trademark lawyers at Louis Vuitton.
We've covered Louis Vuitton's ridiculous trademark bullying for years -- including shutting down an art exhibit that commented on LV's trademarks, suing an artist for calling attention to the situation in Darfur by painting a refugee child holding a bag that kinda, but not really, looked like an LV bag, and suing Hyundai for showing a basketball decorated decorated with the LV symbols in a commercial for 1 second incredibly, LV won that lawsuit for reasons I still can't understand.
Yes, this brief image was "trademark infringement" according to the court: And that's not all. It used the victory over Hyundai to sue Warner Bros.
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Oh, and then there was the time LV's lawyers actually threatened UPenn's law school for holding a trademark symposium with the following poster: And that brings us to the latest case, spotted via The Trademark Blogin which Louis Vuitton sued a small company called "My Other Bag" which made you guessed it!
Thankfully, while Louis Vuitton's lawyers didn't get the joke, Judge Jesse Furman, totally got the joke, and thought that perhaps Louis Vuitton's lawyers might want to loosen up a bit and enjoy the joke as well: This — like Haute Diggity Dog and, arguably, Hyundai — is such a case.
You'll notice the mention of that nutty Hyundai ruling in this one. Here, the judge distinguished the case from the Hyundai one, noting that in this case, unlike the Hyundai case, the commentary is clearly about Louis Vuitton and its brand, making it clearly parodying the mark itself.
However, the judge also adds a footnote that more or less says that he probably would have decided that case differently too: Even if Hyundai were not distinguishable, this Court would decline to follow it.
As discussed in more detail below, association is a necessary, but not sufficient, condition for a finding of dilution by blurring.
Either way, throughout the ruling you can see that the judge is mainly just frustrated that Louis Vuitton's lawyers can't just enjoy a joke. Louis Vuitton Malletier, S. Or maybe it just cannot take a joke.
And, later, during the discussion on Hyundai, the judge again notes the lack of a sense of humor by LV's lawyers: Either way, this is a good ruling, pushing back on yet another case of Louis Vuitton's trademark bullying.
One hopes that the company will take up the judge's suggestion to maybe accept the compliment and laugh a little, but somehow that seems unlikely.Don't Sacrifice the sleek look of your Phone with a Bulky Case Get these Sleek Case Today Our Slim Cases are constructed as a one-piece, impact resistant, flexible plastic hard case .
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8 days ago · In the most recent example, an all-out legal attack on My Other Bag over canvas tote bags, Louis Vuitton lost the case.
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The World Cup trophy, and its Louis Vuitton case, were inspected when it arrived at the Luzhniki Stadium in Moscow on Sunday. Embed from Getty Images.