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In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy. I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals.
This will cover learning outcome of section 1 and 2 and all its respective assessment criteria. According to Kotler et. In fact, strategy is a long term plan of an organisation in order to meet its objectives.
The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer.
Strategic marketing will try to help any organisation or companies in developing product or service according to the changes that are occurring in the market. Customers demand and choices change more often. Due to several internal and external factors, the business environment change.
In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers.
Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company. Strategic marketing is focused on establishing a long-term relationship with its customer rather than selling the product for just once.
Customer retention and developing a loyalty with the brand will ultimately help in boosting the revenue and profit of the organisation which ultimately makes the shareholders and other stakeholders happy.
Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth.
They often coincide with each other as major focus of marketing includes the strategic planning aspects of developing, pricing and distribution of product. However, corporate strategy is more concerned with profitability initiatives rather than the product or service development.
This free Marketing essay on Essay: Marketing - newspapers is perfect for Marketing students to use as an example. This free Marketing essay on Essay: Marketing - newspapers is perfect for Marketing students to use as an example. Strategies of both the departments should complement each other for the overall success of the organization. In almost all the newspaper organizations there will be two departments taking care of these marketing activities, Advertisement department takes care of promoting space to the commercial advertisers and the Circulation department takes care of generating new subscriptions and distribution of copies to the existing ones. The marketing strategy to renovate the newspapers very much deals with its e-business strategies. Overview of Newsweek's Marketing Strategy. Marketing strategy is the game plan to achieve the marketing objectives as devised by the marketing manager.
In general, corporate strategy defines the overall mission of the company. It guides a particular direction for the company in which it should be guided. Corporate strategies are generally made at the strategic level of the company. As discussed earlier, corporate strategy is focused more on profitability.
It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company.
Similarly, corporate strategy deals with diversifying the product line, merger or major takeovers, introducing new technology in the company, diversifying the business, reduction of overhead cost and production cost and increase in the overall profit margin of the company.
However, marketing strategies involves in making plans of making or selling a product.
Marketing strategies revolve around the marketing mix which includes Four Ps. The four Ps of marketing mix are product, price, place and promotion. Considering the marketing mix marketing strategies of the company involves in creating a product which has unique selling benefit.
The product is targeted in a particular geography for a particular group of people.This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror.
- Clorox Marketing Strategy A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at .
The marketing strategy to renovate the newspapers very much deals with its e-business strategies.
Overview of Newsweek's Marketing Strategy. Marketing strategy is the game plan to achieve the marketing objectives as devised by the marketing manager. In almost all the newspaper organizations there will be two departments taking care of these marketing activities, Advertisement department takes care of promoting space to the commercial advertisers and the Circulation department takes care of generating new subscriptions and distribution of copies to the existing ones.
Developing Marketing Strategies for Newspapers Whether your newspaper ad campaign is local or national in scope, effective planning is a crucial component of ensuring it goes off without a hitch.
A newspaper marketing plan helps you set clear and measurable objectives, while outlining the steps toward achieving them.
Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing .