Persons under eighteen years of age and persons who may be offended by such depictions may not directly or indirectly download, acquire, view, read, listen to, or possess any photograph, video file, sound file, textual material, advertisement, or other communication, message or other content at, in, or through this site, nor place any order for any goods or services at, in, or through connection to or from, this site.
Walter Thompson Archives, Duke University Advertisements such as these are how women discovered a problem they never new existed: Products including Coolene, Odor-o-no, and others became commercial successes. The acid solution meant Odorono could irritate sensitive armpit skin and damage clothing.
To avoid these problems, Odorono customers were advised to avoid shaving prior to use and to swab the product into armpits before bed, allowing time for the antiperspirant to dry thoroughly. Murphey decided to hire a New York advertising agency called J. Young had once been a door-to-door Bible salesman.
He had a high school diploma but no advertising training. He got the copywriter job in through a childhood friend from Kentucky, who was dating Stanley Resor, a JWT manager who would eventually lead the advertising company.
Yet Young would become one of the most famous advertising copy writers of the 20th century, using Odorono as his launching pad. But after a few years sales had flattened, and by Young was under pressure to do something different or lose the Odorono contract.
It was about convincing two-thirds of the target population that sweating was a serious embarrassment. Reading more like a lyrical public service announcement than an advert, Young continued: Poets have sung of it, great artists have painted its beauty.
It should be the daintiest, sweetest thing in the world. The take-home message was clear: Inshe sold the company to Northam Warren, the makers of Cutex, who continued using the services of JWT and Young to promote the antiperspirant.
It would take another decade or two before the strategy would be used to get men to buy deodorants and antiperspirants.
If the advertisement seemed extreme to some, by the mid s, campaigns were substantially less subtle. Or consider the Mum advertisement that speaks to a fictitious woman who does not use deodorant: You love a good time—but you seldom have one.
Evening after evening you sit at home alone. They took you out once—and that was that. There are so many pretty Marys in the world who never seem to sense the real reason for their aloneness.
The reference to men in the Mum advertisement is a pretty quintessential example of the tentative steps taken by deodorant and antiperspirant companies to begin selling their anti-sweat products to men.
However the potential profit was not lost on everybody: The copy approach is always directed at women. Present preparations have a feminine association most men only shy at. Advertisements focused on the embarrassment of being stinky in the office, and how unprofessional grooming could foil your career, she says.How many times have you wondered what product a particular ad is trying to advertise?
Quite often I believe. Logically there is no relation between naked women and beer, naked women and cars or. In a lot of ways, was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and the definition of.
Advertising is a form of communication intended to persuade an audience to purchase products, ideals or services. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as .
this is the official website for: the ladies bowling league of ireland (lbli) coaching see ibca lbli news: to view clubs that have their own websites click on links on home page. PETA has become notorious for its shocking— and often offensive — ad campaigns.
As an activist non-profit, PETA doesn't have to worry much about making people angry, and they often thrive on. Learn more about gaining MWBE certification & business development assistance through the Division of Minority and Women's Business Development (DMWBD).